The apprentice challenge was a day looking at how businesses use advertising techniques to promote their products. We started off by looking at old adverts from when the parents were children, as well as some new ones. We discussed how the adverts were trying to influence us, and also how the old adverts differed from the new ones.
Understand what’s behind the glitzy adverts on TV and Radio
The children were given a choice of possible products to develop into an idea and then promote by making their own advert. All the kids worked well together and created short videos as well as physical props. Perhaps not surprisingly they all chose a product based on chocolate!
With a little technical help the videos were produced on PC and presented to the whole group with a question and answer session at the end of the day.
To see the videos please click the links below. They should launch into your default player for windows media files